Pursuits
Billionaire Soon-Shiong Says Technology Helps Retailers
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Billionaire Patrick Soon-Shiong said his iD technology, software that identifies objects in real time, will help retailers become more than showrooms for competing online merchants.
In an interview on Bloomberg Television, Soon-Shiong said mobile phones and tablet computers such as Apple Inc.’s iPad can run the iD software from his NantWorks LLC, technology initially developed a decade ago for NASA’s Mars Rover, creating new commercial uses.