New York Expands Fight Against Soda to Juice Drinks
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The New York City Health Department, locked in a court fight with an industry group that includes Coca-Cola Co. and PepsiCo Inc. over a sugary soda ban, is now going after sports drinks, teas and energy drinks that it says can be just as deadly.
New television ads and subway placards to debut today flash pictures of fruit-flavored drinks containing added sugar, saying the healthier-sounding choices can cause obesity and diabetes. One of the TV ads depicts a patient with amputated toes from diabetes, an overweight man slugging a neon-blue sports drink and a surgeon picking at a diseased heart with tweezers.