Facebook Home Puts Friends First, Google Last: Rich Jaroslovsky

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Back when Microsoft was still Microsoft, it wouldn’t announce to its competitors, “We want to crush you.” Instead, its soothingly stated goal was to “embrace and extend” whatever the other guy was doing.

That’s what Facebook is trying with Facebook Home, the new software it’s launching this week for mobile phones running archrival Google’s Android operating system. Instead of taking on Google directly, Home aims to co-opt Android by covering it with a layer of Facebook content and services.