Economics
Toyota Tries on Corolla Look That’s Just Different Enough
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In the first big test of its push for sharper styling, Toyota Motor Corp. revealed a redesign of its top-selling Corolla with knife-edge creases, a gaping, trapezoidal grille and a sports sedan slant.
The new look is aimed at adding a dash of style to the compact car, without dramatic changes that could alienate mainstream customers. The new Corolla takes its cues from Honda Motor Co.’s Civic, which outsold Corolla in the U.S. last year, and Ford Motor Co.’s Focus, which is swiping market share from Toyota in the U.S. and abroad.