Twitter Teams With NBA to Stream Basketball Replay Videos Online
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Twitter Inc. has teamed with the National Basketball Association to stream video clips of game highlights as the blogging service expands beyond 140-character status updates ahead of a possible initial public offering.
NBA Digital, a joint venture between the sports league and Turner Broadcasting System Inc., will post game snippets on Twitter during the playoffs with the hashtag #NBARapidReplay, said Adam Bain, president of global revenue at Twitter. Short advertisements will appear alongside the clips, he said.