Lenovo Playing Games in China to Challenge Samsung Phones
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To offset falling PC sales and reduce its reliance on ThinkPad notebooks, Lenovo Group Ltd. is adding a gaming service that the computer maker says can help it overtake Samsung Electronics Co. in smartphones in China.
Lenovo Game World will include social-networking features, software reviews and gameplay tips when it starts in the third quarter, offering popular titles like “Fruit Ninja” for devices such as the computer maker’s Ideaphone K900 that run Google Inc.’s Android operating system.