‘Fruit Ninja’ Will Add China Content to Narrow ‘Angry Birds’ Gap
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Halfbrick Studios Pty, creator of the “Fruit Ninja” smartphone game, will add China-specific content to win users in the world’s most populous nation and narrow the gap with Rovio Entertainment Oy’s “Angry Birds.”
In the next three months, Halfbrick will release a China version of Fruit Ninja that will include special weapons and backgrounds designed to increase its local appeal, Phil Larsen, chief marketing officer for Halfbrick, said in an interview in Beijing yesterday. The Brisbane, Australia-based company’s game has been downloaded 500 million times, less than a third of the 1.7 billion downloads for “Angry Birds.”