Steak-Loving Japan Seen Propelling JBS Profits: Corporate Brazil

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JBS SA, the world’s biggest beef producer, is counting on steak-hungry consumers in Japan and other Asian nations to help propel total exports past $10 billion for the first time this year.

“I’m very optimistic about Japan,” Chief Executive Officer Wesley Batista, 43, said about the nation that is the world’s third-largest beef importer. “We’re increasing export volumes and the variety of products we ship,” he said in an interview at the company’s headquarters in Sao Paulo.