‘Man of Steel’ Shoulders Quest to Lift DC to Marvel Level
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In Warner Bros.’ “Man of Steel,” Superman tries to save the world from powerful villains. His real-life task is no cakewalk either: Turn the studio’s DC Comics into a hit factory like Walt Disney Co.’s Marvel.
Warner spent an estimated $225 million making the film in a bet that “Man of Steel,” starring British actor Henry Cavill, can make a profit and be the start of a new Superman franchise. That could pave the way to movies based on the “Justice League” comics that bring DC heroes like “Batman” and “Wonder Woman” together to fight a common enemy.