Zynga's Online Gambling Effort Faces Hurdles From Casinos

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Zynga Inc., the leader in social gaming, is running into obstacles in its effort to offer real-money gambling, as states such as New Jersey legalize Internet betting with conditions favoring existing casinos.

Zynga, which offers the world’s most-popular free-to-play poker game, has surged 45 percent this year largely on investor optimism the company will reign over real-money online betting, much as it has in social gaming.