Hyundai Apologizes for Promotion Video Depicting Suicide
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Hyundai Motor Co., South Korea’s largest automaker, and its advertising affiliate Innocean Worldwide Inc. apologized for posting a promotional video depicting a man trying to kill himself in his vehicle.
The spot, created by Innocean Worldwide Europe and posted on Google Inc.’s YouTube, shows a driver of a Hyundai ix35 fuel cell SUV trying and failing to kill himself by running the engine in a closed garage because the vehicle doesn’t emit fumes. The video, which has been pulled from YouTube after triggering online criticism, wasn’t created for commercial purposes, according to an e-mail from Innocean.