Economics
Publicis-Omnicom Deal Sees Levy Oust Adland King Sorrell
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The transatlantic tie-up of Publicis Groupe SA and Omnicom Group Inc. pushes the reigning king of adland, WPP Plc’s Martin Sorrell, into a spot he hasn’t been in in over four years: runner-up.
Publicis Chief Executive Officer Maurice Levy and Omnicom CEO John Wren toasted the unveiling of Publicis Omnicom Group with Ruinart champagne atop Publicis’s Paris headquarters yesterday, celebrating a merger due to unseat London-based WPP and its 68-year-old founder Sorrell, widely seen as the face and mouth of the industry.