China Hot Market Without Profit Seen in Pretty Lady Card

Lock
This article is for subscribers only.

Huaxia Bank Co.’s Pretty Lady credit card, co-issued with Deutsche Bank AG, entices women with triple points for cosmetics and fitness-club memberships. The Ms. Magic card from China Citic Bank Corp. dotted with Swarovski crystals offers free beauty treatments and health insurance.

They’re part of a high-end competition being waged by banks for a spot in consumers’ wallets in the world’s fastest-growing market for credit cards, even as delinquencies have tripled in the past four years and profit remains elusive.