Samsung Ends Anonymous Reviews Amid Taiwan Investigation
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Samsung Electronics Co. ended an online campaign in Taiwan amid a local regulator’s probe into whether the company broke the law by paying for positive reviews of its products and negative comments about rivals.
Taiwan’s Fair Trade Commission is gathering information after receiving e-mails earlier this month alleging posts to online forums were suspicious, Sun Lih-Chyun, a commissioner at the regulator, said in a telephone interview yesterday. Samsung said in a statement the situation was “unfortunate” and it ceased using anonymous comments in online marketing last year.