Sony Unveils PlayStation 4 Console Taking Fight to Microsoft

Sony Corp. unveiled the PlayStation 4, its first new console in seven years, taking the battle to Microsoft Corp. with a lower-priced machine, original content and fresh titles as it targets a return to video-game dominance.

The PS4 will cost $399 in the U.S., 20 percent less than Microsoft’s Xbox One, Sony executives said yesterday at the Electronic Entertainment Expo in Los Angeles. The machine, with sharp edges and blue highlights, allows unlimited used-game sales and doesn’t require an Internet connection, a contrast to two unpopular Microsoft features.