Lucky, Juicy Brands Said to Draw Interest From VF, Buyout Firms

Fifth & Pacific Cos.’s Lucky Brand and Juicy Couture labels are attracting interest from private-equity firms and strategic buyers including VF Corp., said people with knowledge of the matter.

The brands could be sold together or separately, and their combined value is at least $700 million, said the people, who asked not to be identified because the process is private. Apparel-maker VF Corp., South Korean retailer E-Land Group and buyout firms Leonard Green & Partners LP and Advent International Corp. are among those that have signed confidentiality agreements for access to Fifth & Pacific’s financial data, the people said.