United Sweetens Awards for Premium Fares Amid Loyalty Plan Shift

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United Continental Holdings Inc. is boosting the rewards for premium-cabin travelers for the next seven weeks, following a similar bonus program offered by American Airlines Group Inc.

Starting today and running through Feb. 28, United MileagePlus members may earn as many as 12,000 bonus awardBloomberg Terminal miles per flight segment when buying premium fares on long-haul flights. That’s in addition to their usual base award miles earnings and any other normal bonuses, spokeswoman Karen May said.