Open Prejudice Shows Depth of Toyota’s Slump in China
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Honda Motor Co. employees in the Chinese city of Wuhan need only visit the popular Feng Bo Zhuang restaurant to see the resentment their company faces. A sign at the door says Japanese are barred from entering.
Discrimination against Japanese is common in China, according to Yasuhide Mizuno, the head of Honda’s venture in Wuhan, some 500 miles (800 kilometers) up the Yangtze River from Shanghai. Mizuno -- who has also been assigned to Thailand, Taiwan, Malaysia and Australia -- says he’s never worked in a more hostile place.