Salesforce to Buy ExactTarget for About $2.5 Billion

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Salesforce.com Inc., the largest maker of customer-management software, agreed to buy ExactTarget Inc. for about $2.5 billion, making its biggest acquisition ever to expand in online marketing.

The cash offer of $33.75 a share is 53 percent more than ExactTarget’s closing price yesterday, and shows Salesforce Chief Executive Officer Marc Benioff’s willingness to open the company’s coffers to add services that help businesses promote their wares on the Internet.