NFL in Talks With U.S. to Pitch Health Law to Young Fans
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The Obama administration is talking with officials from the National Football League and other professional sports to help promote the U.S. health law to young adults, a prime target for the government’s outreach efforts.
Healthy young men, who often avoid signing up for insurance unless it’s offered by an employer, are needed as customers for the new insurance exchanges created under the Affordable Care Act to help health plans balance the risk of covering older and sicker Americans.