Facebook’s Instagram to Start Advertising Amid Push for Revenue
This article is for subscribers only.
Facebook Inc., operator of the world’s most popular social network, will sell advertising on its Instagram photo service, the first effort to make money from the company’s largest acquisition on record.
Promotions will start to appear on the mobile application, which lets users share images from smartphones, in the next couple of months in the U.S., Facebook said in a blog post yesterday. Instagram will deliver a “small number” of pictures and videos from a handful of companies that users aren’t necessarily following.