Twitter in Celebrity Spat With Facebook as Rivalry Deepens: Tech
This article is for subscribers only.
Katy Perry, Justin Bieber and Lady Gaga are the most followed celebrities on Twitter Inc., yet the pop stars have even more “likes” on Facebook Inc. Now the world’s biggest social network is looking to capitalize.
As Twitter revels in its successful initial public offering, Facebook is pushing onto the microblog’s turf, preparing to roll out a tool that makes it easier for the rich and famous to chat with their followers, according to a person with knowledge of the matter, who asked not to be identified because the feature hasn’t been released.