Fashion Company Tweets About Its Interns; PR Nightmare Ensues
The company is rushing to respond to social media criticism of an apparent lack of workforce diversity
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Asos, a U.K.-based online seller of fashion and beauty products, tweeted a photo of 14 of its interns that sparked public outcry on Wednesday. The photo, which went out on the Asos recruitment team's account @ASOS_Careers, is plain and tame—a group of smiling, eager workers cheerfully posing for the camera, with a note about how much their employer will miss them when they're gone. What's so controversial about it? They're all Caucasian.
Critics were quick to pick up on the lack of diversity. A sampling: