Apple, Google Said to Be in Talks With HBO to Carry Web Channel
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HBO, ramping up plans for an a-la-carte version of its premium channel, is in talks with at least five companies including Apple Inc. and Google Inc. to distribute the Web-only service, according to people familiar with the matter.
HBO’s current streaming channel, HBO Go, is already available on Apple TV but only to pay-TV subscribers. HBO’s new service, tentatively called HBO Now, would let consumers watch the channel via Apple TV without paying for a cable subscription, according to one of the people, who isn’t authorized to speak publicly and asked not to be named.