Vuitton Revival Shows Logo Isn’t Dead as Bags Fly Off Shelves
Two years after toning down the use of its LV Monogram to counter logo fatigue among consumers, Louis Vuitton is winning back clients with the signature stamp.
Demand for limited-edition handbags emblazoned with the logo helped drive a better-than-expected quarterly gain at owner LVMH Moet Hennessy Louis Vuitton SA’s fashion and leather-goods unit. Sales were “sharply up” in January, the world’s largest luxury-goods maker said yesterday, helping send Paris-based LVMH’s shares today to a 16-year high.