Here's Why The Apple Watch Won't Free You From Your iPhone

In describing the appeal of the Apple Watch, Apple Chief Executive Officer Tim Cook has focused on the word “personal.” Having a screen strapped to your wrist creates a relationship of unprecedented intimacy with your favorite tech company—all while allowing you to get on with your life. Some who agree contend that bringing Apple closer will put an end to the iPhone's information overload and antisocial tendencies. They're wrong.

TechCrunch co-Editor Matthew Panzarino laid out the utopian smartwatch scenario in an article published earlier this month entitled: “The Apple Watch Is Time, Saved.” People who have been testing the watch, he wrote, have been able to conduct an increasing amount of their technological business directly from their wrists, allowing them to avoid “pulling out an iPhone, unlocking it and being pulled into its merciless vortex of attention suck.” The Apple Watch doesn’t just keep track of time, it literally creates it!