Pursuits

Fixing Baseball's Old-People Problem

Chicago Cubs second baseman Darwin Barney swings while Cubs fans watch during the spring training game between the Seattle Mariners and the Chicago Cubs at Cubs Field in Mesa, Arizona on March 20Photograph by Wilfred Perez Jr./Corbis
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Major League Baseball has the oldest fans of the four major U.S. professional sports. During the World Series last fall, according to data gathered by Sports Media Watch, roughly half of TV viewers were 55 or older—and only 6 percent were under the age of 18. For the whole of last season, the median age for viewers of nationally telecast baseball games on Fox, ESPN, TBS, and the MLB Network was more than 54 years old.