HBO Hires Oscar the Grouch to Bring Kids to Pay-TV Network
Mr. Snuffleupagus, left, Big Bird and actor Taraji P. Henson during the "Sesame Street Promo" skit on April 11, 2015 on an episode of "Saturday Night Live."
Photographer: Dana Edelson/NBC/NBCU Photo Bank via Getty ImagesTime Warner Inc.’s HBO appointed Oscar the Grouch and Elmo to lead its children’s programming, part of an effort by the premium cable network to expand its audience at a time when fewer young people are watching conventional TV.
The network announced on Thursday a five-year deal with the nonprofit educational group behind “Sesame Street” to carry new seasons of the popular children’s show.