Google Says ‘Buy’ Button Coming to Online Advertising Service
This article is for subscribers only.
Google Inc. plans to unveil a “buy” button for its advertising service, stepping up pressure on rival Amazon.com Inc. as the Web company moves deeper into online commerce.
The tool, which will let users purchase items from Google’s search results pages, is “imminent,” Chief Business Officer Omid Kordestani said at a Re/code conference in Rancho Palos Verdes, California. The Wall Street Journal reported earlier this month the company would introduce buy buttons, citing people familiar with the matter.