Google Gives Logo Its Biggest Revamp in 16 Years
- Mobile-era change aimed at making brand easier to identify
- New logo follows announcement to change corporate structure
Google Gives Logo a Huge Overhaul
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Google Inc. is changing its logo and identity, reflecting a digital world centered on mobile devices.
In one of the biggest changes since 1999, the Web company’s new banner uses a simpler sans-serif typeface while retaining the four colors -- red, blue, yellow and green -- for the name Google, the company said in a blog on Tuesday. The revamp, which will apply to all of the company’s branded products, are meant to make it easier to identify the search giant on the smallest of screens.