As U.S. Market Nears Ceiling, Southwest Goes Abroad for Growth
- Daily departures to Caribbean, Latin America start next week
- It gets `trickier' to leave your comfort zone, analyst warns
New Terminal at Hobby Airport. Source: Southwest Airlines
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Since its start in 1971, Southwest Airlines Co. has stuck to its knitting, emphasizing discounts, short U.S.-only flights and cattle-call boarding. The strategy worked: It’s been profitable for 42 straight years.
So why mess with success?