Reno Bets Tesla Gigafactory Will Erase Image as Downmarket Vegas
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Elon Musk’s sprawling factory outside Reno, Nevada, won’t start making batteries until next year, and local residents are already talking up the “Tesla effect.”
The farm-to-table Campo restaurant in the city’s trendy Riverwalk District is offering a 10 percent discount to employees at Tesla, where Musk is chief executive officer. This month, the Siena Hotel and Casino is promoting the “Tesla Triple Spin Wheel” and giving away Model S sedans.