Pursuits
McDonald’s Strategy for Improving Food: Toast the Buns Longer
A McDonald's Corp. in Washington, D.C.
Photographer: Andrew Harrer/BloombergThis article is for subscribers only.
McDonald’s Corp. is toasting its sandwich buns longer and changing how it sears and grills hamburgers, part of an effort to reinvigorate growth with “hot, tasty food.”
The increased toasting time makes the sandwiches hotter, while the new grilling technique produces juicier burgers, Steve Easterbrook, the restaurant chain’s chief executive officer, said at an investment conference in New York on Wednesday.