Amazon Is Capturing Bigger Slice of U.S. Online Holiday Spending
- Online retailer is taking share from store with Web sales
- Warehouse network, quick delivery drive jump in spending
An employee packs a box at the Amazon.com Inc. fulfillment center in Robbinsville, New Jersey, on Nov. 30.
Photographer: Michael Nagle/BloombergAmazon.com Inc. is increasing its share of U.S. online spending during the holiday season, even as Wal-Mart Stores Inc., Target Corp. and other rivals seek to attract consumers with promotional sales and free deliveries.
Amazon took in 39.3 percent of e-commerce spending from Nov. 1 through Dec. 6, up from 37.9 percent during the same period a year earlier, according to Slice Intelligence, which gathers data through e-mail receipts of 3.5 million shoppers. You’d have to combine the Web sales of the next 21 retailers, including Wal-Mart, Target, Best Buy Co., Macy’s Inc. Home Depot Inc., Nordstrom Inc. and Costco Wholesale Corp., to match Amazon’s share, Slice data shows.