The Condiment Wars: Heinz and French's Put the Squeeze on Each Other
The giants of mustard and ketchup are launching simultaneous invasions
Heinz is looking to expand the small presence of its mustard in supermarket aisles.
Craig Giammona/BloombergThis article is for subscribers only.
H. J. Heinz is launching a brand new condiment. It's tangy, it's spicy—but not too spicy—and it goes on nearly every sandwich. Heinz hopes millions of loyal customers will buy it just as often as the company's $450 million flagship ketchup.
It's mustard.