Pursuits
Where to Seal the Biggest Beer Deal Ever? A Tiny House in London
- InBev and SAB spent Monday haggling over details of a sale
- Final hurdles included price, the break fee, and dividends
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After weeks of public grandstanding and private haggling, the biggest consumer-products takeover in history was ultimately decided by a handful of men in a tiny brick house on a one-lane street in London.
At meetings on Monday in the diminutive St. James’s home of boutique advisory firm Robey Warshaw, Anheuser-Busch InBev NV and SABMiller Plc reached a deal to create a colossus that’s poised to dominate global brewing.