Pursuits
How Citigroup Courts Wealthy Young Heirs: Teach Them to Buy Art
How Banks Court the Next Generation of Wealth
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The team went all in on Kate Moss.
One evening last month at Citigroup Inc. in downtown Manhattan, a group of 20-somethings spent $95,000 in a bidding war for a black-and white photo tapestry of the fashion model’s face. They were confident that the work by the prominent New York artist Chuck Close was worth the price.