Insurers Are Using Rap Videos to Make Being an Actuary Look Hip
At his high school in Louisville, Jonny Blount was a football star wooed by college coaches. Then, going into his senior year, he tore a ligament in his knee and started to think more about his future. He’s now majoring in risk management and insurance at Eastern Kentucky University. Internships at State Farm and Lloyd’s of London have helped him pay for college, and he’s angling for a full-time job in the industry when he graduates this spring. “I got along without football,” he says. “Insurance has just really opened doors for me.”
Blount is a rarity, and the insurance industry knows it. About half its workforce in the U.S. will be nearing retirement age in the next decade. That, paired with normal growth and turnover, stands to create at least 500,000 job openings by 2022, according to an insurance industry analysis of Bureau of Labor Statistics data. The stats have insurance companies worried that millennials aren’t applying for entry-level jobs because they don’t know about them—or, worse, think the industry’s dull.