Pursuits
Will the Scandal Force VW to Sacrifice Its Iconic Brands?
- Analysts see Bugatti, Seat marques under expense microscope
- Volkswagen could also spin off heavy trucks to raise funds
Best of the Web: Are VW’s Iconic Brands at Risk?
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Faced with billions of euros in costs for its emissions cheating scandal, Volkswagen AG may have to consider an overhaul of a 12-brand empire built in the last two decades that makes everything from cheap cars to motorbikes to heavy trucks.
While VW in the past could afford to prop up financially struggling divisions such as the Spanish Seat unit, Bugatti super-car nameplate and MAN heavy trucks with robust profit from Porsche and Audi, that money will now need to help cover costs linked to the crisis.