Pursuits

Spanish Startup Wins Billionaire Backing for ‘Google of Images’

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Larry Page and Sergey Brin changed the world by figuring out a better way to search the Internet for text. Sira Perez de la Coba aims to do the same for images.

While existing image-recognition technologies rely on text descriptions of pictures, the 37-year-old Spanish engineer has patented a way to compare millions of photos or videos with no previous text tagging to identify images of people, places, or items.