Pursuits
WPP Said to Bid for Tesco’s Dunnhumby Customer Data Tracker
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WPP Plc, the world’s biggest advertising company, has submitted a bid for a majority stake in Tesco’s Dunnhumby customer data unit, as it expands its data and analytics businesses, a person familiar with the matter said.
The person asked not to be named as the process isn’t public. Spokesmen for WPP and Tesco declined to comment.