Toy Vey: The Rabbi Selling Kosher Vibrators

An Israeli set out to create a sex toy store God would approve of. Not everyone is buying it

Rabbi Natan Alexander carries a box containing kosher sex toys near his home in Elazar, a Jewish settlement in the West Bank. The rabbi is careful not to expose his small children to the products sold by his e-commerce business, Better2gether, which adheres to Orthodox religious rules by banning nudity, sexy clothing, or any other suggestive imagery. — Rabbi Natan Alexander carries a box containing kosher sex toys near his home in Elazar, a Jewish settlement in the West Bank. The rabbi is careful not to expose his small children to the products sold by his e-commerce business, Better2gether, which adheres to Orthodox religious rules by banning nudity, sexy clothing, or any other suggestive imagery.
Photographer: Rina Castelnuovo /Bloomberg Business

By Yaacov Benmeleh

May 20, 2015 at 11:05 AM EDT

 

Have a confidential tip for our reporters? Get in Touch

Before it’s here, it’s on the Bloomberg Terminal