Why REI Doesn't Need Black Friday
The co-op is already beating most of its retail competition.
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Sleep in, pull on some warm gear, and head to the woods, the beach, or the mountains.
That's Recreational Equipment's big plan for the shopping frenzy-turned marketing gimmick known as Black Friday. The outdoor-oriented retailer will close its 143 stores on the day after Thanksgiving and pay its 12,000 employees to go on their own adventures—or crush some leftovers and take a long nap.