Pursuits
Disney Is About to Flood the Market With Star Wars Toys
Star Wars: The Force Awakens. Source: Lucasfilm Ltd. via Getty Images
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For “Star Wars” fans, Christmas is coming early this year: on Sept. 4, when the toys tied to Walt Disney Co.’s first film in the space-adventure series go on sale.
Three months before “Star Wars: The Force Awakens” opens in theaters, the company is staking its claim on gift lists, with everything from Captain Phasma action figures to Nerf crossbows and blasters. Disney on Wednesday unveiled plans for events leading up to next week’s “Force Friday.” They include a global unwrapping of “Star Wars” merchandise on YouTube by the company’s Internet video division, Maker Studios, and coverage on ABC’s “Good Morning America.”