Pursuits

McDonald's Planning to Start Selling All-Day Breakfast on Oct. 6

  • Other foods may be removed to make room for morning items
  • The chain said in July that all-day trials were going well

Egg McMuffin Dinner: McDonalds Preps All-Day Breakfast

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McDonald’s Corp. plans to start selling all-day breakfast across the U.S. on Oct. 6, aiming to reinvigorate sluggish sales by fulfilling a longstanding customer request.

The company’s franchisees have voted to approve the plan and it’s being implemented nationwide, according to a statement from McDonald’s spokeswoman Lisa McComb. The move -- the company’s biggest menu change in years -- follows months of testing the idea at various locations. In July, Chief Executive Officer Steve Easterbrook said the all-day breakfast trials were going well, fueling speculation that a national rollout was near.