Pursuits
Rivals Are Gaining on YouTube
YouTube Feels the Pressure From Netflix, HBO
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It’s been a decade since YouTube became the first household name in Internet video. In 2008, at the first NewFronts, an annual marketing conference, Google Inc.-owned YouTube had the overwhelming majority of the viewership.
Hulu LLC launched and Facebook Inc. added videos just the year before. Now, things are different. At this year’s NewFronts, being held April 27-May 7 in New York, 34 companies are promoting online shows and vying for ad dollars.