Cadillac Is Selling Its Tesla-Like Car at a Huge Discount
A $75,995 sticker price to go with a Chevy Volt motor didn't work for the first electric Cadillac
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The first electric Cadillac in the brand’s long history, the ELR Coupe, is a wonderpod of clean energy and baronial features—yet it's selling like a rusty old Chevette.
Only 1,835 Cadillac ELR Coupes have sold in North America over the past 18 months. Dealerships in the New York area are hawking the ELR for just under $50,000, a whopping 35 percent discount from its sticker price, according to TrueCar, a Web platform that lets shoppers lock in a price before visiting a dealer.