Failed U.K. Unicorn Powa Technologies Split and Sold

  • Powa Technologies' "tag-to-buy" app sold separately in deal
  • One-time tech success story fell into administration February
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Two parts of Powa Technologies, a once high-flying London technology company that filed for administration last month, have been sold in separate deals.

Greenlight, a digital marketing company, said Thursday that it had acquired PowaWeb, which handles e-commerce infrastructure for several hundred brands, including Electrolux, Hoover and Harper Collins.