Pursuits

Surge Pricing at Disneyland Could Boost Ticket Costs by 20%

  • Florida, California locations adjust cost of single-day ticket
  • Entry for weekdays during school year to get price cut

Guests ride the Tea Cups at Walt Disney Co.'s Disneyland Park in Anaheim, California.

Photographer: Patrick T. Fallon/Bloomberg
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Walt Disney Co. is raising the cost to visit its U.S. theme parks like Disneyland as much as 20 percent during the busiest times of year and lowering them on typically slow days at its California resorts.

The six parks in Orlando, Florida, and Anaheim, California, are shifting to a policy that charges visitors different prices based on anticipated demand, with weekdays during the school year much cheaper than holidays. Previously, the parks charged the same price for a one-day pass any time of year.