Brands Hope You Like Them Enough to Pin Them at the Top of Your Facebook News Feed
Mark Zuckerberg, chief executive officer and founder of Facebook, gives a keynote address at the F8 developer conference in San Francisco on April 21, 2010.
Photographer: Kim White/BloombergA “Like” is no longer enough. Some brands on Facebook can now ask for more devotion from their fans.
An update to Facebook's news feed allows users to select a group of preferred friends, whose posts will always appear at the top of the home page. Facebook is billing the feature as an extra layer of personalization on top of what the news feed algorithm selects for users automatically, based on their behavior. In addition to selecting best friends, Facebook also gives users the ability to choose from the list of pages they've “Liked” for retail and consumer brands, news organizations, or interest groups. The ones that make the cut will also appear at the top of a user's news feed, along with family and best buds.